Once again, we are taking you back to your childhood - but this time with Swiss renown photographer Marc Ninghetto who drags up your favorite cartoon memories and puts them at the heart of a new series of photographs called “The Solitude of a Machine”.
The machines at the heart of the exhibition are none other than the Japanese manga robots Grendizer and Astroboy, respectively known as ‘Goldorak’ and ‘Astro, le petit robot’ in French.
In 15 years and as many exhibitions, Marc Ninghetto, a Swiss native, had never found an excuse nor a platform to carry out a series of photos based on his childhood… until he was asked to create something for the MB&F M.A.D. Gallery, a true parallel with the genesis of the brand.
For those of you wondering what the link is between a superhero, a watch brand and an art gallery… well, the answer is simple.
When Maximilian Büsser created his brand - the MB&F Horological Lab - it was strongly inspired by his childhood superheroes. Busser was a big fan of Grendizer. Hence the design of each MB&F rotor and buckle, carefully crafted from the shape of the robot’s main weapon, a battle-axe, known as the 'asterohache' in French.
Marc Ninghetto and Maximilian Büsser had met a few years over a dinner with mutual friends, but it is only later that the creator discovered the artist’s talent. Having opened a gallery for now almost one year in the center of Geneva, Büsser asked Ninghetto to create a series of pictures - keeping in mind it had to relate to the Mechanical Art Devices theme of the gallery.
The result is a superb collection of fine art prints that subtly manages to imbue these cult robots with a sense of otherness and estrangement on finding themselves in a real-life terrestrial environment.
To do so, Ninghetto uses a technique he calls ‘digital sampling’, which he has gradually developed over his career, involving shots of 3-D robot models incorporated with photographs from his personal images databank. Putting into light the superheroes of the 40-year-old generation, Grendizer and Astroboy find themselves separately towering over big-city skyscrapers; a dot in the sky above a nexus of urban flyovers; or skulking in shadows of a small-town gas station.
"The Solitude of a Machine": 8 photos, in a limited edition of 25 prints, available in the size of your choice:
100cm x 70cm - priced at CHF 1,500 incl. VAT;
120cm x 84cm - priced at CHF 1,800 incl. VAT or
150cm x 214cm - priced at CHF 5,900 incl. VAT
For more information on the artist and the pictures in high resolution, please visit our download section: http://www.mbandf.com/mad-gallery/download/marc-ninghetto/index.php
The exhibition "The Solitude of a Machine" isn't happening anymore, however if you happen to be interrested, you can still order a print... depending on the availability of the number and the print. For more information, do not hesitate to email us at firstname.lastname@example.org!