A parallel Worlds

Wednesday October 24 2007 / Horology

Thank you to Mitch at Watchismo for bringing this rotating concept clock "About Time" by Dutch designer Buro Vormkrijgers to our attention.


"About Time" reveals the passing of time by rolling around your desk and telling time in one long continuous sentence i.e., "It's about six o'clock" or, "it's almost seven now".


The idea comes as a reaction to our stressed lives where we tend to plan our daily activities to the minute - this clock simply tells you, "It's about . . . . "


While rolling around your table, the slow but constant, almost meditative, motion allows you to relax and maybe even forget about time for a few minutes. The concept of telling the time by a rotating object is similat to the Vinta clocks which we highlighted in August.

Buro Vormkrijgers is an innovative Dutch design studio, founded by Sander Mulder and Dave Keune and you can discover more about their work by clicking BuroVormkrijgers.nl .

Suggested by
Ian Skellern