SUNDAY JANUARY 03 2010

Spoof Hyundai Assurance advert

The last year has been a difficult one for car brands in the USA (and elsewhere), as many of their potential clients worry about taking on a car loan when they do not feel secure in their jobs.

Hyundai implemented an innovative scheme that has proved to be very popular, whereby the brand promises to let buyers return their vehicles, at no cost in most cases and with no penalty to their credit rating, if they lose their job or income within a year.

in the month it was launched, the guarantee led to sales of Hyundai's full-size sedan jumping 85%.

But what if they offered even more? 


Warning, strong language at the end. Don't watch if you think you may be offended.


Maximilian Büsser
A Little Levity / Permalink

SUNDAY DECEMBER 20 2009

Wishing you a very Happy Christmas with an unusual version on Jingle Bells

Twas the night before Christmas,
when all through the house
not a creature was stirring,
not even a mouse.

Stockings were hung
by the chimney with care,
as the microwaves' thrum
was filling the air.




The above video was made by the digital idea company, AKQA using 49 pre-selected for 'bing' microwave ovens with their timers set so that they play Jingle Bells

Wishing all of our Friends a very Happy Christmas.


Maximilian Büsser
A Little Levity - MB&F / Permalink

SUNDAY DECEMBER 13 2009

Swimming in the Devil's Pool at Victoria Falls, Zambia

Nothing says 'Location, location, location.' better than the Devil's Pool, a natural water hole precipitously perched on the very edge of the Victoria Falls.



This ultimate infinity pool is created each year when the dry season reduces water levels sufficient for the underwater ledge to offer protection against being swept over.



Hundreds of thrill-seekers descend on the falls, on Zambia's border with Zimbabwe, clambering across rocks and wading through shallows across the precipice to reach the pool.







Although it's not for faint hearted, swimming in the Devil's Pool isn't as dangerous as it appears in the photographs. A natural rock ledge reduces the current and stops swimmers from being swept over the edge. However, the pool is only safe to use at times of the year when water levels are comparatively low. When the water level rises, the ledge does not offer enough protection for swimmers.


Maximilian Büsser
A Little Levity / Permalink

SUNDAY NOVEMBER 29 2009

A flock of sheep, a few good men, innumeral LEDs and lots of imagination.

To promote its new range of TVs, Samsung recruited Welsh national sheep herding champion Gerry Lewis and a team of Welsh sheep herders to guide flocks of in imaginitive ways.

Over a millon viewers watched this video within four days of it going online.

Matt Smith, the co-founder of ad agency The Viral Factory said: The people on camera are real farmers and they were really controlling the sheepdogs. Rather than trying to fake it all we did it for real. The sheep herding bit is straight up – no trickery but there is a fair amount of computer trickery and post production work. We thought the Mona Lisa was the big wink to people – once they saw that we thought they would realise it was not all real. But we have been quite surprised that there is still a debate about whether it is all real and people have been coming up with various theories.

Follow the action as they play a game of Pong, create sheep fireworks and the Mona Lisa.



The main problem on the shoot was not herding the sheep, but getting enough of them because it was lambing season and they could not disturb or stress the sheep that were lambing.

Different sheep were used over the two day shoot so the sheep were not tired out.



Maximilian Büsser
A Little Levity / Permalink

SUNDAY NOVEMBER 22 2009

Photographer Paul Nicklen befriended by enormous leopard seal in Antarctia

National Geographic photographer Paul Nicklen (who we first featured on APW in 2007) traveled to Antarctica to take underwater photographs of leopard seals. When he arrived, he and his guide were greeted by the largest leopard seal (4 metres long) either of them had ever seen.

Pail Nicklen
                                                                                          Photograph by Paul Nicklen

Leopard seals are the only known seals to regularly hunt warm-blooded prey

When he entered the water, the savage seal immediately took Paul's camera and entire head into her mouth . . .  but then something changed. The video below tells the fascinating story.



For more information on stunning images of Paul Nicklen's encounters in Antarctia, plase visit ngm.nationalgeographic.com/2006/11/leopard-seals/nicklen-photography





Parallel World

In this world of pasteurized and sanitized pre-packaged goods and information, there are still people and topics that stand out from the ordinary. In Parallel World we share these with you.