A parallel Worlds

Gimmo Etro founded Etro in 1968. It is a real family affair with all four of his children working there: Jacopo
(fabrics division and Home collection), Kean (men's collection), Ippolito (Finance) and Veronica (women's collection).


The primary purpose of the Etro/MB&F bag is to carry the Horological Machine No1 Wenge presentation case; however, it is of course to be used as the owner wishes! We chose a variety of high-end fabrics (pin-stripe, herringbone and flannel) to symbolize the gathering of all the Friends. The black and purple leather trim adds a touch of playfullness which fits the philosophies of both brands. A discreet plaque inside says it all in three words: Etro for MB&F.

This hand-crafted bag will be only delivered with the Horological Machine No1 and, like the watch, only 100 pieces will be crafted over the next three years.

I enjoy using my bag every day!

Etro's website www.etro.com is very well designed to give you a good feel for the company and we have included an amazing video clip of Kean Etro explaining Etro's philosophy in 2003 while he is dressing... and undressing ! It is a fun video (in Italian) well worth looking at.
Please click here for the video for PC or here for a QuickTime file


has created a product for another company for the very first time.

That company's name? MB&F!

Among the many friends of MB&F, we are happy to include the Etro family and their couture brand. Etro embodies the same values as ourselves, i.e. highest levels of craftsmanship and a non-conformist and unbridled approach to creativity.

Etro and MB&F walk down parallel paths in different domains. With this in mind, I met up with Fabio Gnocchi, marketing and sales director of the brand, back in 2005 with a very special request, "Would Etro craft an exclusive carry bag for the MB&F presentation case?" Fabio consulted the Etro family who said yes and told me, "It will be the very first time that we design and craft a product for another brand. . . but let's do it !"

Read on . . .