Sydney Opera House (it really gets impressive from 3 minutes in)
Urbanscreen use 3D projection and the latest in lighting technology to create breath-taking visuals that cover buildings in a ‘virtual skin’ transforming them into giant pieces of living art, accompanied by bespoke soundscape.
Their Sydney Opera House extravaganza featured giant dancers lying and moving across the sails, tiles turning into an enormous hand and a compelling soundtrack amplified from various points around Circular Quay.
In recent years, the Bremen-based creative outfit have taken the relatively new art of light projection, video mapping and motion graphics to extraordinary heights in their many large scale installations, including commissions from major art galleries, international festivals and opera companies.
With 555 KUBIK, Urbanscreen asked "how it would be, if a house was dreaming" and duly went to town on the Galerie der Gegenwart at Hamburg’s Kunsthalle, the German city’s museum of contemporary art.
Hamburg Museum of Contemporary Art
In Urbanscreen’s own words: “The basic idea of narration was to dissolve and break through the strict architecture of Oswald Mathias Ungers’ Galerie der Gegenwart. Resultant permeability of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves describing the constitution and spacious perception of this location by means of the building itself.”
We couldn’t have put it better ourselves.
And here’s another projection from Urbanscreen for the opening ceremony of clothes brand Peek & Cloppenburg’s Weltstadthaus flagship store in Vienna.
Peek & Cloppenburg’s Weltstadthaus store in Vienna.
The building, designed by British architect David Chipperfield, is located in the historical city centre of the Austrian capital, a district assigned UNESCO World Heritage Site status. The Urbanscreen team used the grid like structure of the building to great effect.
The video below shows another building projection to promote the film ‘The Tourist’ starring Angelina Jolie and Johnny Depp.
Praetorian Building, Dallas
The Joule Hotel in downtown Dallas hosted a party with this 3D mapping projection art show, projected on the Praetorian Building at 1607 Main Street. The size of the projection was 25 metres by 25 metres.
Ralph Lauren, London
“Two cities, four dimensions, one global style event” was the tag line for Ralph Lauren’s celebration of ten years of “digital innovation”, which involved putting on a virtual fashion show at the brand’s flagships stores in New York and London. The sequence, shown in the video above, even incorporated Ralph Lauren polo players on galloping horses.
Meanwhile, the 3-D projection mapping in the video below was at the Ivan Vazov National Theatre in Sofia, Bulgaria, essentially to plug sponsors LG Electronics.
LG Electronics in Sofia
Apparently, due to a last-minute deadline, the project animation and technical work were completed in just 16 days, which probably accounts for why one of the first live presentations didn’t quite go to plan, with the projection turning sluggish, before completely freezing. At least they got it right in the end, with some pretty impressive results!
For more information, please visit www.urbanscreen.com/