I was listening to a presentation by Bertrand Piccard little more than a year ago and was completely smitten with his concepts and ideas.
This was before the whole “renewable energy/save the earth” wave hit the media. In fact his presentation sounded somewhat anachronistic at the time. Piccard's point was simple: you cannot entice people into respecting the planet by making them feel guilty.
Look at smoking and smokers. Cigarette packs are covered with stickers proclaiming, SMOKING WILL KILL YOU! - yet smokers continue to smoke.
Piccard feels that the only way for renewable energy to be adopted and pursued, is by making it financially interesting AND by making everyone feel PROUD (not guilty) of adopting this new approach to energy conservation and generation.
Solar Impulse is the perfect example of what can make us proud: it is a totally utopian project with enough panache to catch everyone’s awareness around the globe.
Solar Impulse will develop much more for the science of renewable energy than any marketing campaign or nannying by governments.
For this, and for daring what seems impossible: “Bravo Monsieur Piccard !”. And bravo to the Hayek family for having taken the financial risk of backing this project !
For more information, please check out Ian Skellern's article on Solar Impulse published on www.Horomundi.com and visit www.SolarImpulse.com