Hyundai implemented an innovative scheme that has proved to be very popular, whereby the brand promises to let buyers return their vehicles, at no cost in most cases and with no penalty to their credit rating, if they lose their job or income within a year.
in the month it was launched, the guarantee led to sales of Hyundai's full-size sedan jumping 85%.
But what if they offered even more?
Warning, strong language at the end. Don't watch if you think you may be offended.