A parallel Worlds

Monday February 11 2008 / Art & Design

Just what can you you with . . .
* 2.5 tonnes of plasticine
* 40 animators
* 3 weeks
* 189 x 2ft bunnies
* 150 1ft cubes
* 10ft x 20ft purple wave
* 1 x 30ft giant rabbit
* 6 cameras.


The making of the advertisement

For one section, it took 40 animators 4 hours each to generate just 4 seconds of footage. Having 40 animators working on the same scene had never been attempted before. All in all, the 60 second spot was constructed from around 100,000 still photos.


The advertisment

For more behind the scenes about this amazing piece of creativity, plase have a look at www.behindthebuzz.com

Suggested by
Ian Skellern