Monday February 11 2008 / Art & Design
The making of Sony Bravia ad
Just what can you you with . . .
* 2.5 tonnes of plasticine
* 40 animators
* 3 weeks
* 189 x 2ft bunnies
* 150 1ft cubes
* 10ft x 20ft purple wave
* 1 x 30ft giant rabbit
* 6 cameras.
For one section, it took 40 animators 4 hours each to generate just 4 seconds of footage. Having 40 animators working on the same scene had never been attempted before. All in all, the 60 second spot was constructed from around 100,000 still photos.
For more behind the scenes about this amazing piece of creativity, plase have a look at www.behindthebuzz.com
* 2.5 tonnes of plasticine
* 40 animators
* 3 weeks
* 189 x 2ft bunnies
* 150 1ft cubes
* 10ft x 20ft purple wave
* 1 x 30ft giant rabbit
* 6 cameras.
The making of the advertisement
For one section, it took 40 animators 4 hours each to generate just 4 seconds of footage. Having 40 animators working on the same scene had never been attempted before. All in all, the 60 second spot was constructed from around 100,000 still photos.
The advertisment
For more behind the scenes about this amazing piece of creativity, plase have a look at www.behindthebuzz.com