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Tuesday March 1 2011 / Horology - MB&F

James Dean was a Hollywood Rebel Without a Cause; Billy Idol had a Rebel Yell; Star Wars had its Rebel Alliance; and now MB&F pokes the establishment firmly in its conservatively-focused eye with the HM3 ReBel.

Hm3 ReBel

Whereas James Dean was the epitome of movie star bad boy, MB&F is the wild child of haute horlogerie; the lone biker in a black leather jacket when everyone else is wearing grey suits and driving Volvos. And unlike Dean, the HM3 ReBel knows exactly what its cause is: horological anarchy!

Hm3 ReBel

ReBel: R for right (hand), B for Black (case). The black-coated ReBelis a distinctive, rock 'n roll mirror-image of the HM3 designed to be worn on the right wrist, as a few individualists out there want to do.
Hm3 ReBel

And like all true rebels, nothing on the HM3 ReBel is quite as it first appears, especially when you take a closer look behind its nonchalantly cool façade. Under the ReBel's open black leather jacket - or to be more precise, its black PVD-treated white gold case - charcoal-coloured movement plates and bridges form a darkened backdrop to the resplendent flash of the 22K gold rotor as it speeds by.

Hm3 ReBel

We think James Dean would have worn one; Billy Idol would have sang about it; and the Rebel Alliance would have fought for it.

HM3 ReBel is a limited edition of 18 pieces in black PVD-treated white gold, blackened movement and 22K gold rotor.

For the full press release please click HM3 ReBel and high resolution images and press texts in many languages can be downloaded from

Suggested by
Maximilian Büsser