Serge Kriknoff

WHEN DID YOU FIRST MEET MAX?

Beginning of 2000, when I joined Harry Winston as Production Director. What an adventure!

WHY BE PART OF THE MB&F ADVENTURE?

I could not pass up the opportunity to have yet another adventure with Max! We have different, but complimentary strengths, and we share the same values so it is always rewarding working together. As with all the "Friends", I was motivated to be part of a team undertaking exciting projects which really push the limits of what is possible. I really believe that the "Friends" concept proves that a dedicated team is the secret to real success. Max and I have another point in common which attracted me to MB&F: the urge for real Challenges - both human and technical. My favourite saying is, ' There is no dishonour in attempting a seemingly impossible task and failing, only in not trying.'