Talya Lakin
Marketing Assets Manager, MB&F
Geneva, Switzerland, 1986
Swiss & British
Bachelors Degree in Graphic Design Communication, Chelsea College of Art & Design (University of the Arts, London)
WHEN DID YOU FIRST ENCOUNTER MB&F?
I’ve discovered MB&F while working for Europa Star – a Swiss watchmaking publishing house.
It was my first important work experience and I quickly became accustomed with watchmaking, reading the articles and receiving press releases from many brands.
MB&F stood out from the pool of traditional, round, expected watches showing up in the pages of the magazine. It started as a crush so to speak, which luckily turned into a concrete relationship years later.
WHY BE PART OF THE MB&F ADVENTURE?
Because MB&F is one of the most refreshing creators on the watchmaking scene.
It combines innovation and dreamlike looks with delightful hints to otherworldly vehicles and geeky nostalgia. What’s not to love?
Talya Lakin
Marketing Assets Manager