M.A.D.1
Rewind to 2014. Max had a new idea brewing—not for collectors or connoisseurs, but for his family and friends. The people he loved couldn’t afford an MB&F watch, and it gnawed at him. How could they experience the magic of wearing one of his creations if the price tag kept them out?
M.A.D.1 Blue
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
M.A.D.1 Red
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
M.A.D.1 Green
In June 2021, MB&F founder Maximilian Büsser presented a timepiece called the M.A.D.1: not an MB&F Machine but a more accessible timepiece developed under a different brand, M.A.D.Editions, linking it to the mechanical art universe that has been created with the M.A.D.Galleries.
M.A.D.1 Time to Love
In 2024, Legendary French artist and designer Jean-Charles de Castelbajac turns his hand to watchmaking, becoming the first creator to collaborate on a M.A.D.1 - giving birth to a limited edition of 999 pieces.
M.A.D.1S
Maximilian Büsser and the MB&F team launched the fifth edition in the M.A.D.Editions story at the 2024 Geneva Watch Days, continuing to craft more accessible timepieces that nod to the thrill of the mechanical art universe: introducing the M.A.D.1S.